Flick Up is a sport toy product developed by a Manchester based social entrepreneur company A Little Idea that aims to raise awareness of discrimination in the context of sports whilst raising sums for various charities. Flick Up, as a symbol, can be compared to the iconic Poppy for Remembrance Day or the Red Nose associated with Comic Relief. However, Flick Up as product is intended to enable consumers, players and all strata of society to become the agents of a hopeful cultural movement.
For this project, I was in charge of developing a logo and a presentation video of the toy. Similar to a Jianzi (or chinese hacky sack), the toy features a trapezoidal base made of rubber with several colourful feathers fixed to the base. The presentation video was to be shown to various charity organizations in the UK. It was a great occasion to test what I learned in my graphic design foundation courses and to perfect my skills in drawing and using vector-graphic software.